PLDT is looking to bundle its broadband plans with residential solar panel systems. The move goes beyond connectivity, giving households a way to manage rising electricity costs while staying online.
Test marketing showed strong interest, with PLDT calling the results “highly promising.” The company is considering flexible monthly payment schemes spread over several years to make solar installations more affordable.
SVP John Palanca said that it helps PLDT “own the whole home, not just the internet portion.” While the telco has yet to name its solar partner, chairman Manuel V. Pangilinan also controls Meralco PowerGen Corp. (MGEN), which is linked to large solar projects like Terra Solar Philippines.
At the same time, PLDT has started rolling out solar power in its own network. Smart Communications has started using solar energy for 20 leased cell sites through EdgePoint Towers Inc.
Also Read: PLDT Enterprise expands Starlink broadband in the Philippines
Combining internet and renewable energy could position PLDT as more than just a connectivity provider. The real question is how much this will cost, and whether the unconventional approach will convince Filipinos to sign up.
