Smart unveils new 5G TVC featuring Hyun Bin & Son Ye Jin

Smart Communications unveils its latest TV commercial featuring K-drama stars Hyun Bin and Son Ye Jin.

For fans who are keeping count, this is the first time the Crash Landing On You (CLOY) leads find themselves sharing the screen after their critically acclaimed and highly beloved drama series.

The TVC shows the two stars in a crowded city, searching and finally finding each other through the aid of 5G technology. Their pairing in this commercial evokes a sense of doing the impossible, much like how subscribers are able to achieve more when they are connected to Smart 5G.

Also playing in the background is Ben & Ben’s original song “Inevitable”, which they wrote just for the TVC in partnership with Smart.

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The popular K-drama stars Hyun Bin and Son Ye Jin where signed as ambassadors to Smart last year June and August, respectively. This latest TVC is the culmination of the collaboration, finally seeing the two meet.

Smart is at the forefront of 5G development in the Philippines with the continued nationwide roll-out of the Smart 5G network, which includes strategic sites in Metro Manila, Boracay, Cavite, Cebu, Davao, Iloilo, Laguna, New Clark City in Pampanga, and Rizal.

To enable more subscribers to experience 5G, Smart has teamed up with smartphone manufacturers like Huawei, Samsung, realme, and vivo in offering Smart 5G-certified devices under Smart Signature 5G Plans.

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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