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Apple to prioritize iPhone Fold over iPhone 18 in 2026

Apple is expected to prioritize the iPhone Fold over the iPhone 18 in 2026. New reports suggest the company will launch the iPhone Fold alongside the Pro models later this year, while the base iPhone 18 will be delayed until March or April 2027.

We previously reported that Apple might skip the iPhone 18 release this year, breaking their long-standing annual cycle of launching the standard model in September.

Analysts point to several factors behind the decision, including a global memory shortage driven by demand for AI hardware. The shortage has affected multiple tech companies, and Apple appears to be focusing resources on premium devices that deliver higher margins.

The iPhone Fold, Apple’s first foldable device, is expected to be the centerpiece of its 2026 lineup. Apple is focusing on the foldable and Pro models to show its push toward innovation and premium devices, while putting the regular iPhone on hold for now.

If the reports hold true, it would be interesting to see how other smartphone brands will respond. There’s a chance some competitors will follow the move, while others will work to fill the void left by the company. At the same time, the iPhone Fold could reshape consumer expectations and set new benchmarks for design and functionality.

The company’s strategy in 2026 will likely influence not only its own product lineup but also the broader smartphone market.

Also Read: Filipinos need 101 workdays to afford the iPhone 17 Pro, 186 for Pro Max

What do you think of Apple’s potential move? If it happens, would you miss the iPhone 18? Stay tuned for updates.

Bryan Rilloraza has been a fixture in the local tech scene for over a decade, sharing his perspective as a tech enthusiast and industry veteran. Backed by an MBA from De La Salle University, a Bachelor’s Degree from the University of the Philippines, and 20 years of corporate experience in the telecommunications and banking sectors, Bryan provides a practical, real-world analysis of how technology serves the consumer.

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