The worldwide PC market declined 4% in 2Q 2026, with shipments falling to 65.7 million units. According to Omdia, rising memory and storage costs, along with weaker demand, are to blame.
Desktops shipped 13.9 million units, down 1.3% year-on-year. Notebooks dropped 4.2% to 51.7 million units. Vendors raised prices to offset component hikes, with Apple’s MacBook increases standing out.
Lenovo led with 16.6 million units and a 25% share. HP followed with 13 million units, down 9%. Dell shipped 9.3 million units for a 14% share. Apple posted the strongest growth at 7.3 million units, driven by the MacBook Neo. Asus stayed flat at 5 million units.
Surveys showed more than half of business partners reported customers delaying refresh plans. A smaller group expected outright cancellations, signaling softer demand in the months ahead.
In the US, the market faced sharper declines. Shipments fell 7% year-on-year in Q1 2026, the steepest drop since 2023. Entry-level PCs under $500 plunged nearly 19%, while AI-capable models grew to 44% of shipments, pushing average prices higher. Dell overtook HP in share, while Apple gained ground in business adoption.
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The data points to a tough year ahead. Vendors are leaning on premium and AI-capable PCs to sustain margins, while entry-level demand continues to shrink. Supply pressures and rising costs are expected to keep the market under strain through 2026.
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