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PLDT, Smart open first converged store

PLDT and Smart recently unveiled its first PLDT-Smart Store — a one-stop digital hub and converged store. 


smart pldt store

PLDT Smart Store

PLDT and Smart opened its first PLDT-Smart Store, catering to customers of the group’s three flagship brands — PLDT, Smart, and Cignal. The converged store is located at the ground floor of the World Plaza Building, Bonifacio Global City, Taguig.

The store will have Experience Officers capable of handling customer  concerns and inquiries, as well as provide tailor-fit advice based on customers’ digital needs.

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Aside from the staff, the store also comes with a self-service InfoTouch booth that allows customers to view and print their billing summaries, review account details, and make repair requests. Customers can also pay for their bills or request change of SIM card without queuing through a Smart Super Kiosk. 

The store is also equipped with a Broadband Visualizer that allows customers to check data usage; an Interactive Table that lets waiting guests play, watch, or listen to music; and an Augmented Reality Wall that allows customers to take life-size photos and apply filters.

“The converged store was designed with our customers in mind. We want to ensure that our customers get to enjoy meaningful, convenient, and the best digital experience with our products and services.” – Alex Caeg, PLDT-Smart Retail Head


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Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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