Shipments of 5G smartphones in the Philippines saw a considerable increase in 2022.
According to Counterpoint’s latest Monthly Philippines Smartphone Channel Share Tracker, the demand for 5G smartphones has increased during the quarter, as shipments rose to 34% share in Q2 2022, a considerable jump from 7% in the same period last year.
The popularity of gaming phones in the Philippines has also seen an increase, according to the report. Counterpoint Senior Analyst Glen Cardoza said “The Philippines is a key gaming market in Southeast Asia and is seeing rapid growth. Manufacturers are keeping up with the demand. High-end gaming smartphones like the Black Shark 4 Pro, Asus ROG Phone 5s and 5s Pro, and ZTE’s Nubia RedMagic 7 are doing well in the market. Major companies are following suit and joining gaming leagues to serve as official sponsors.”
Several smartphone brands are active in the e-sports scene in the Philippines, including vivo’s PUBG Turbo Cup Challenge, OPPO’s Game on Cup, and Samsung’s MLBB All-star Showdown in partnership with Moonton.
Counterpoint’s report also said that smartphone shipments in the country have declined by 3% Year-on-Year (YoY) to 4.7 million units.
Despite the decline, the figure shows that the market is recovering as things start to return to normal. Of the major smartphone brands, Samsung, realme, and Xiaomi saw an uptick in shipments. Meanwhile, vivo and OPPO saw declines.
In terms of market share, realme has the top spot with 22%, driven by the performance of the C series and 9 number series. Samsung is at second with a 20% share, thanks to its Galaxy A series and other promotions. OPPO is at third with a 15% share. And lastly, vivo and Xiaomi take the fourth and fifth spots with 14% and 10% market share, respectively.